The BBC’s travel news tells us that Thailand is the most fun country in the world. Suprising? Maybe, but there are cultural reasons why.
“Western culture is task-focused and direct. Thai culture is process-focused and indirect. Fun is not something done in order to achieve an outcome – such as relaxation or team building – but is pursued for its own sake.”
It’s the concept of sanuk, which will even drive a Thai person to leave a good paying job if it’s not fun! Read why the Thai culture places such importance on having fun for fun’s sake.