Tangible Development Blog

What Thailand can teach us about having fun


The BBC’s travel news tells us that Thailand is the most fun country in the world. Suprising?  Maybe, but there are cultural reasons why.

Western culture is task-focused and direct. Thai culture is process-focused and indirect. Fun is not something done in order to achieve an outcome – such as relaxation or team building – but is pursued for its own sake.”

It’s the concept of sanuk, which will even drive a Thai person to leave a good paying job if it’s not fun! Read why the Thai culture places such importance on having fun for fun’s sake.

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